The internet is loaded with a lot of get-rich-quick schemes. A lot of people have lost their hard earned money by getting involved with such schemes. You will need to be realistic while choosing the home based business opportunity and should not believe in something which is clearly just not logical to be true. Ideally you want to start a home business because you:

are tired of working late hours
want freedom 
looking for a good and real business that will generate real income 
want to spend more time with your family and friends 
want to get out of debt 
want to be your own boss 
want to own your own reputable organization    
Every person wanting to start up with a home based business opportunity has the above mentioned points in mind. Unfortunately, not many people who think like this end up being successful. What do you think that these people lack the most?Primarily, it is the lack of persistence which can be considered as the main reason for the failures in the home based businesses. Obviously when running a business people do come across a lot of obstacles. This is where the weak buckle down under the pressures and give up. Many people just quit the business when they see first signs of defeat. Accepting defeat with just one blow is not the ideal way to run a business. They tend to throw away their goals and targets in life. You will need to understand that every business has highs and lows. It is very similar to that of a good day and a bad day in the office. When you can manage such days in the office, why can’t  you do it in your own business?When a person starts working on a home based business opportunity, it is important for him to never give up and stay persistent in order to become a true winner.  Remember it takes time to become successful in any type of business, let alone your business from home. However, if you relentlessly manage to do what it takes to become successful, your business will eventually pick up force.    Another main reason for business failures is the inability of the entrepreneurs to sell their product or service.    Here again persistence pays a major role and it decides between the successes and the failures. People expect their marketing efforts to show results with their first attempt.    Not only their first attempt could be a mistake, they do not have the patience to even allow their efforts to reap the benefits. Businesses might take months and sometimes even years to yield the best results.    You have to be really persistent with your marketing and promotional activities. You need to keep changing things and strategize on the follow-ups in order to make your prospective customers do business with you.    Therefore, it can be concluded that persistence plays a major role between success and failure of a home based business opportunity.